For Medical Affairs teams, engaging healthcare providers (HCPs) at medical conferences and congresses can feel a bit like trying to catch butterflies in a tornado. This article explores tech-enabled strategies for increasing booth traffic.

Health is a serious topic, but a growing body of research suggests that technology and techniques from the video game industry can help healthcare professionals (HCPs) retain new knowledge and provide better care.

From telehealth to at-home therapy, immersive technologies like virtual, augmented, and extended reality continue to positively impact patients. This article explores specific areas of innovation.