A leading source of virtual and augmented reality for the life sciences industry.

We help pharmaceutical, medical device, and biotech companies captivate target audiences, boost employee performance, and accelerate growth using immersive VR/AR technology.

 
 

OUR PRACTICE AREAS

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Commercialization

Drive deeper, more memorable marketing and sales interactions with patients, providers, and caregivers.

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Talent

Improve the reach and impact of learning & development programs for employees and emerging leaders.

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Manufacturing

Increase productivity, reduce downtime, and rapidly upskill line workers with simulation-based training.


 

CORE TECHNOLOGIES

We blend strategy, software design, and behavioral analytics to help life science organizations build new proficiency in the following disruptive technologies:

 

Virtual Reality

Transports your audience to a new world by creating a simulated 3D environment.

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Augmented Reality

Turns the ordinary world extraordinary by overlaying 3D-interactive content.

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3D & 360 Video

Makes storytelling immersive by capturing lived experiences.

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THE LUCID DIFFERENCE

 
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Deep, Consultative Partnerships

As a trusted advisor, we help you scope, design, and deliver high impact VR/AR programs that fit your business and regulatory context, tightly integrate with broader initiatives, and move beyond “proofs-of concept” to become long-term fixtures.

 
 
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Turnkey Implementation Support

We provide comprehensive support throughout the project lifecycle to ensure long-term success, including launch planning, hardware procurement and provisioning, event coverage, staff training, performance assessment, and post-launch tech support.

 
 
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ongoing behavioral insights

Our real-time analytics engine - Arcana™ - runs under the hood of every VR/AR experience we build, guiding continuous improvement efforts and providing a direct window into how your audience is engaging with your message and learning content.

 

INDUSTRIES WE SERVE


RECENT COLLABORATIONS


LATEST INSIGHTS