what is virtual reality (VR)?
Virtual Reality uses a headset, also referred to as “goggles” or a “head-mounted display,” to transport audiences to a new, computer-simulated environment. Well-executed VR creates a sensation of “presence, ” leading users to suspend belief and accept, explore, and interact with the virtual world as if it were a real environment. VR experiences are delivered via software applications and can be solitary or multi-player (e.g. “social”).
benefits of VR
Virtual Reality offers audiences the freedom to interact and engage with your content on a visceral, more immersive level than is achievable with traditional screen-based web and mobile. Research shows that audience recall of content delivered in VR is significantly greater than other mediums.
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