what is Augmented reality (AR)?
Augmented Reality (or “AR”) superimposes 3D holographic content in real-time within your audience’s physical environment. This can be viewed using mobile phones or tablets (“screen-based AR”), or wearable hardware (“smart-glasses”).
benefits of AR
Augmented reality allows audiences to interact with 3D digital content while freely using their hands and without obscuring their view of the surrounding workplace. Critical messages, data, or instructional content can delivered just-in-time and within the appropriate spacial context. As a facilitation tool, AR supports prolonged, more memorable conversations on complex topics with target audiences. Research also shows that AR-based content delivery increases the chance that information will drive real world behavior change.